Case study
Bruce County Boosts Visitor Engagement & Local Business Growth with Driftscape
How Bruce County leveraged Driftscape’s self-guided tour and points & rewards features to create an unforgettable visitor experience
Bruce County, a breathtaking destination in Ontario, is home to stunning natural landscapes, rich cultural heritage, and a vibrant local business community. To enhance visitor engagement, connect travelers with hidden gems, and drive foot traffic to local businesses, Bruce County partnered with Driftscape, a leading visitor experience and tour guide app that turns exploration into an adventure.
Through interactive self-guided tours, featuring a digital business directory, and offering points & rewards (shirts, hats and stickers); Bruce County transformed the way visitors experience its attractions—making exploration effortless, rewarding, and deeply immersive.
The Challenge - improving visitor engagement
Before Driftscape, Bruce County’s Adventure Passport rewards program relied on paper-based tracking, which posed several challenges:
Low Engagement – Visitors found collecting and redeeming rewards cumbersome, leading to decreased participation.
Limited Business Exposure – Local businesses struggled to reach and attract visitors in a meaningful way.
Operational Inefficiencies – Tracking visitor activity and updating content required significant time and resources.
High Printing Costs – Frequent updates meant high printing expenses and limited flexibility.
With attractions spread across a vast region, Bruce County needed a digital solution that could streamline the rewards program while making visitor exploration more engaging.
The Solution: How Driftscape Helped
Driftscape stood out as the perfect tour guide app, offering a flexible and engaging way to showcase Bruce County’s tourism assets while boosting economic impact with:
Gamified Rewards System: Visitors earned points and rewards (stickers, t-shirts and hats) by exploring new locations, increasing engagement and participation.
GPS-Powered Self-Guided Tour: Travelers followed curated routes to discover cultural landmarks, scenic trails, and local businesses.
Business Directory Integration: Local shops and restaurants gained visibility as part of the digital rewards program.
Real-Time Content Updates: The county could instantly modify content, add new locations, and refine messaging without printing new materials.
Visitor Analytics: Insights into visitor behavior helped Bruce County optimize future tourism initiatives. By replacing a static paper-based system with an interactive mobile experience, Bruce County made exploration more fun, rewarding, and seamless.
The Results: Measurable Impact with Points & Rewards
Since implementing Driftscape’s self-guided tour and business directory, Bruce County has seen impressive results:
1,161 instances of points collected – Visitors eagerly participated in the gamified rewards system, exploring more locations and engaging with local businesses.
68 rewards redeemed – Travelers actively cashed in their points, driving real economic impact and increased foot traffic to participating establishments.
A seamless digital experience – Visitors navigated Bruce County with ease, discovering hidden gems, supporting local businesses, and enhancing their overall trip.
Cost savings & sustainability – Eliminating print materials reduced costs and provided real-time flexibility for program updates.
“
Driftscape has been an invaluable partner in creating the Explore the Bruce Rewards Program. Their team listened to our feedback, adapted their system to our needs, and provided outstanding customer service. The app has completely transformed how we connect with visitors and promote our local businesses.
Bruce County Economic Development Team
Key Takeaways
How Driftscape helped Bruce County replace an outdated rewards system with a dynamic, interactive experience.
The impact of self-guided tours and business directories on visitor engagement and local business growth.
Why Driftscape is a must-have for tourism organizations looking to enhance digital visitor experiences.
Want to achieve the same results for your destination?
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Visit Explore the Bruce to see the Points & Rewards feature in action
Learn more about Points & Rewards, and Self-guided tours